The properties, based in East Grinstead, are contemporary and Paul wanted to keep the clean lines and funky feel to the houses while maximising the use of light and space.

High quality, competitive prices and short lead times

Three standard Juliette balconies in a Royal Chrome finish for the master bedrooms to the rear of each house were ordered. Balcony’s products were primarily chosen for the look – clear glass with no vertical posts or clamps and brushed chrome handrails fit perfectly with the contemporary design. But Paul was also looking for high quality, competitive prices and short lead times. Balcony’s products fitted the complete spec.

Paul says: “The Juliette balconies have definitely added value to these developments and gives them an edge when it comes to selling in a tough market.”

“Being a dealer for Balcony has added around £250,000 a year to our turnover.”

Real growth potential for window companies

We all know times have been difficult recently for the window industry. Once old, rotting  timber windows were replaced by modern, efficient PVC-U installations, there was little need for customers to upgrade. Windows and patio doors replaced 20 years ago are still doing the job, so why change? Many companies have had to paddle harder just to keep afloat, yet Balcony Systems has increased sales in the first quarter of 2010, up 26% in volume and 39% in value on the same period last year.

How? Call it the ‘Grand Designs’ effect. The customer now wants something more than a door or window to keep the heat in and the weather out. By offering products such as curved patio doors, stylish balustrades or Juliette balconies, Balcony can help transform a home from ordinary to amazing, without major structural upheaval. Real growth potential lies in products that homeowners can see will add value and style to their property.

Become part of the success

All three of our main products expand the potential for window and conservatory companies to add a magic attraction to their offer to homeowners. And it is simple to apply to become a Registered Installer or Dealer for Balcony – many installers are now looking at becoming dealers as the quality of the products, their ease of installation and the back-up from Balcony offers considerable potential to increase high value sales. With such a dazzling product offering it’s not a proposition that will suit all installers but all you have to do is visit our website and fill out the relevant form – Balcony will take it from there. Balcony can provide help and support with samples, advertising and marketing materials.

being Balcony’s agent and dealer

Pallot Windows Ltd in Jersey is already benefitting from being Balcony’s agent and dealer on the island. Established in 1954 and well known on Jersey as a reputable installer of glazing systems, curtain walling and structural glazing, the company has been an agent for Balcony for more than five years.

The relationship has been mutually beneficial. Pallot generates demand by press and TV advertising, and Balcony refers all Jersey based enquiries to Pallot. Paul Bourke, a Director of Pallot, has several reasons to be happy with the situation. “Balcony’s products have proved very suitable for us – minimal use of upright posts and glass to glass corner details make them a perfect match for customers wanting to make the most of the wonderful views here. The products are straightforward to install and the staff are always helpful. Being a dealer for Balcony has added around £250,000 a year to our turnover.”

Feel free to contact us and see how your company can benefit from Balcony’s products.

The project

The project is a luxury gated development of three mews houses in the centre of the town. Set back from the main street in a secluded position, each three bedroom house has a large (2.84m) standard Juliette balcony on the master bedroom at the rear of the property and a bespoke 15sq metre balcony with hand rails at the front to the second bedroom, which could also be used as a study or dining room.

Keeping the clean lines and modern look

The houses are a contemporary design, described by Paul Nash as ‘modern and funky’. Local planners praised the development, as they are ‘a bit different’ from the norm. The properties look out onto the local church and Paul wanted to take advantage of the views in safety while keeping the clean lines and modern look. He found the Juliette balcony met his requirements and added to the appeal. Using clear glass with no vertical posts or clamps gives an uninterrupted view from the patio doors.  Most importantly for this project the un-cluttered glass balcony looks good from inside and out.

The commercial angle

The development is nearing completion and installations have gone smoothly. The first house is already sold, for £325,000. Although Paul chose Juliette balconies primarily for the look he also had to consider the commercial angle, looking for high quality, a competitive price and a short lead time. Balcony’s products fitted into this criteria and Paul feels they have added value to his development. Pleased with the service and products from Balcony, he will use them again in future projects.

Building on to the house at the side, the rear and the top was a major investment of money and time, costing in excess of £250,000 and taking about 10 months to complete. Nick used various contractors to carry out the work to the £700,000 property:

The large master bedroom suite, designed by the architect, has an en-suite bathroom and dressing room and good views of the garden. Bi-fold doors were fitted to give a clean modern look and allow light and air to the bedroom.

Nick looked for something contemporary, stylish, high-quality and value for money to provide the perfect finishing touch and allow him to enjoy the room in complete safety. He found it on Balcony’s website (www.balconette.co.uk) – the Juliette balcony.

The design, glass without any intrusive vertical posts or clamps, was exactly what he wanted. He ordered online a 2.4 metre wide balcony, which was delivered from stock within a few days. Nick fitted it himself with help from the local contractors, and he’s pleased with the result. “It adds to the look of the house, it lets in the light and adds to the value of the property, but most importantly it enhances our safe enjoyment of the house.”

Many people decide to improve instead of moving. It’s possible to install Balcony’s Juliette to incorporate open views and open spaces above ground floor level and enhance both older properties and new extensions, houses and apartments. The choice of finishes, standard sizes from stock or bespoke manufacture, the clean lines and unobtrusive fittings make it the perfect choice for architects, developers or homeowners wishing to add uniqueness and style to buildings. Easy to order, short lead times, simple to install and competitively priced make Juliette balconies from Balcony Systems an ideal addition to any project.

Effi Wolff, Managing Director of Balcony Systems, explains:

“The demand for our stunning products is strong and last year we grew very fast. We are represented in Ireland, the Channel Islands and various parts of the country, but have many gaps elsewhere. This year we are expanding our network of dealers and Registered Installers. Our range of stunning curved patio doors, balustrades and balconies is a great new selling opportunity in a fast growth market.

“Our products are easy and quick to install and they simply transform buildings. They are a popular choice for homeowners who want to add character and style to their property. But they will not be suitable for all installers and builders, so our simple online registration process for dealers and for installers helps them decide if this is for them. It also helps us to identify ambitious and capable dealers and installers who will make the most of the opportunity.”

For more information visit www.balconette.co.uk or call 01342 410 411.